How to Get Improved Search Engine Rankings
Improved search engine rankings can be obtained in hundreds of different ways. Most of them involve “SEOing” your site more efficiently. SEO (search engine optimization) is basically a way to get the search engines to like your website, and therefore list you preferentially in their rankings.
One aspect of SEO involves making sure your site is keyword optimized.
- Are you using the keywords or phrases that people use when they’re searching for information online?
- And are these keywords relevant to the content on your site?
- Are you using the keywords in the best places, and the appropriate amount of time?
But the most important part of SEO is establishing backlinks. Backlinks are links that come from another site to your site. And the reason that they are important is because they are what the search engines use to determine how worthwhile your site is. If you have a lot of good quality backlinks into your site, then the search engines count this as an endorsement or a vote in your favor, and they will reward you with improved search engine rankings. It’s also important to note here that, although it is true that the more backlinks you have to your site the better, these links should also be high-quality; this means that the keywords being linked from are relevant to the information on your site, and it also means that the quality of the site that the backlinks originate from should be high. So, your goal is to get links from higher ranked sites than yours if you can master that.
Good Quality Content
Before starting on your backlink-building journey, you need to put your site in the right condition. You can easily audit your website by using our SEO Analysis Tool. Make sure that the information that you offer is valuable and presented in an appealing way. You can bring in lot of visitors to your site, but if you have nothing to offer them, then you are wasting your time and theirs. So, make sure you provide content that is valuable to whatever market you are targeting.
One of the many ways to get more backlinks to your site is to comment in forums and blogs that are relevant to your market. Don’t just randomly pick these out. Search for the blogs and forums that have a high Google ranking. You can use free tools to do this such as the SEO rank checker or others to see what rank each site has. Then post comments or respond to other comments and your link will either be included in your signature or in the text of your comment (each blog/forum has different rules on this). You should also make sure that the links are do-follow links (and you can also check to see if they are do-follow with certain free tools). Do-follow links simply mean that the link endorses your website. If they are not do-follow, you will not get many real benefits from using them. These are just a few of many relatively quick and easy ways to establish credibility and obtain improved search engine rankings.
Happy SEO 😉